When you have nausea, heartburn, indigestion, upset stomach, diarrhea …
Imagine the Board of Directors watching a trailer of this proposed new commercial, and getting excited to the point that they might emulate one of the symptoms mentioned in the song? Which one depends on their vote: nausea as they simply can’t make a decision or diarrhea clearly indicating that they’ve made a decision and it ain’t a positive one.
There’s no question that this product is a tough sell. It’s one of those check out items you quickly scan and bag, much like Preparation H or a Fleet Enema. Granted these are necessary products for many. But perhaps instead of making up catchy jingles they may want to entertain options for a more discrete packaging option. Like a hot pink box ain’t gonna blend in with your bananas and yogurts. And if you notice the person behind you at the check out counter backing up, well can ya blame ’em?
There’s noBack to the commercial. The actors are far too young to benefit from this product on a regular basis. They’re obviously trained dancers with a dancer’s body in lycra pants and a smile they’re still paying for. I know that on the rare occasion I’m having backside drama, I certainly am not bouncing around doing the two step.
Hey Pepto Dismal, why not take a clue from the Plop-Plop Fizz-Fizz Oh What a Relief It Is campaign? Their approach favors a happy, light, fun and a devil may care attitude. Alka Seltzer makes it fun to be nauseous or more hungover than a teenager on New Year’s Day. You’ll feel those clean little bubbles enlighten your tubes. And just how frigg’n cute are those Alka Seltzer gummies? Now those you can place in your shopping cart next to just about anything. Navy blue is a classic. If ya don’t have a navy blazer hanging in your closet, you’ll never make your way to a Board of Directors meeting with these gastro-intestinal game changers.
